For men who want strong hold without the shine or stickiness, the Aveda Men Pure-Formance Grooming Clay delivers exactly that — with a matte finish, lightweight texture, and clean botanical formulation. It’s a favorite for guys who want their hair to look styled but not overly done.
Why It Works
This 2.5 oz styling clay uses plant-derived ingredients to give hair structure and hold, while remaining easy to apply and restyle throughout the day. Its key strengths include:
- Strong but flexible hold for definition and control
- Matte finish for a clean, natural appearance
- Lightweight texture that doesn’t weigh hair down
- Subtle, earthy scent with Aveda’s signature essential oil blend
Ideal for short to medium hairstyles like textured crops, pompadours, or side parts.
How to Use
- Scoop a pea-sized amount into hands.
- Rub between palms to warm it up.
- Apply evenly to damp or dry hair, shaping as desired.
- Add more as needed for extra hold or texture.
💡 Pro Tip: Use on slightly damp hair for easier distribution and better texture.
Key Benefits
💪 Strong, Lasting Hold
Keeps your style in place all day without flaking or stiff buildup. Great for active lifestyles or humid days.
👌 Matte, Natural Finish
No grease, no gloss. Just clean, well-groomed texture that looks effortless.
🌿 Lightweight & Buildable
The clay spreads easily, adds thickness and control, and can be layered for more hold without clumping.
🍃 Clean Ingredients & Fragrance
Infused with Aveda’s pure-formance aroma, made from organic spearmint, vetiver, and lavender. No overpowering synthetic colognes.
Who It’s Best For
- Men who want a matte finish with reliable hold
- Guys with short to medium-length hair
- Users who prefer clean, plant-based grooming products
- Anyone looking for a professional, versatile styling clay
Where to Buy
